3 Tips for Designing an Effective Pylon Sign

Pylon signs are used outdoors to attract customers to a business. Supported by one or two large poles, they are freestanding and can be seen from a distance. An effective design ensures that your sign is consistently noticed by customers driving or walking by. The following tips will guarantee that your pylon sign is as eye-catching as possible.

How to Design an Effective Pylon Sign

1. Opt for Simplicity

Passers-by only have a brief moment to process the information on your sign, so it's important that they understand it right away. Including too many elements makes signs busy and more likely to be ignored. The overall design of your pylon sign should be simple, avoiding complex fonts and crowded graphics. A sign consisting of an attractive company logo and a few key words to describe your business will be most effective.

2. Use Bright, Contrasting Colors

Choosing to use the brightest colors in your brand scheme will make your sign pop. Avoid multiple colors that are too closely related, as they will make your sign look blended and unclear from a distance. Instead, spend some time researching contrasting yet complementary color combinations and select one that fits your design plan. Contrasting colors increase visibility and draw customers in.

3. Choose the Right Location

Placement of your pylon sign is critical for attracting people to your business. Avoid placing your sign too close to those of other companies, as passers-by tend to ignore signs that are grouped together. Research your ideal customer's demographics and select a location where they'll see it most often. Placing your sign near a major roadway ensures it's viewed consistently since potential customers will see it during their daily commutes. 

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pylon signs melbourne

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