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Showing posts from August, 2022

Tips on How to Create Effective Signage

Lately, as I drive to work each morning, I’ve been noticing a lot of signage – a lot of poor signage. Those small yard signs that you see at the intersections usually advertising a fair, church function or some sort of liquidation sale are so crammed full of information that you can’t even read it when you’re at the stop light 10 feet away. So, it got me thinking that perhaps some tips on effective sign and display design would be a good topic for my next blog post… Signage is a very affordable means of advertising. There is a lot more to designing both indoor and outdoor signage than sometimes meets the eye. Most people don’t realize that there are many questions and factors that should be taken into consideration before and during the design process. The following design principles are used by graphic professionals to create attractive, high impact signage that is readable, appealing to the eye and carries the most impact: Keep it visible and legible – Less really is more. By keepin...

Large Format Signs & Banners

Go Big or Go Home  Effectively grab attention from people near and far with indoor and outdoor banners that come in many shapes, sizes and materials. Perfect for outdoor advertising, promotions, important announcements, conferences, trade shows, parties, and more, custom banners are a great choice for any business. Top Benefits of Large Format Printing: Cost Effective Reusable and Versatile High Visibility Durable Rush Turnaround Available Size Options: Minimum size 1’x1′ Maximum size 5’x10′ Product Options: Indoor and Outdoor Banners Vinyl Banners Retractable Banners Single- and Double-sided Grommets Available Hem and Gloss Available Short Turnaround Available Multiple Sizes to Choose Material Options: Premium Print Quality Vinyl         13oz Vinyl         15oz Vinyl Wind-Resistant Mesh Fabric Banners Polyester Tension Fabric High-Density Polyethylene (HDPE) Stretchable Poly/Cotton Canvas Heavy Duty Fabric Water...

Plastic Signs

Corrugated plastic, also known by the brand name Coroplast®, is a versatile, extruded twin-wall plastic sheet that comes in a variety of colors. Lightweight and cost-effective, it is ideal for a wide variety of indoor and short-term outdoor uses. Plastic Sign Tips Use corrugated plastic as a substitute for poster board or card stock for interior applications. Its surface is not affected by most oils, solvents or water, and cleans easily Cut through the first corrugation to create A-frame signs or table tents. The cut will also enable you to fold the sign and carry it in a briefcase or suitcase You may notice faint horizontal lines when you look at corrugated plastic. It is aligned with flutes that generally run horizontally across the width of the sign Plastic Sign Applications Menu boards Special event signage Directional and informational signs Indoor point-of-purchase signs Temporary and promotional signage Tradeshows Plastic Sign Ideas Increase the effectiveness of your corrugated ...

The Business Owner’s Guide To Sign Materials and Substrates

Signs, such as those window graphics, can be made of a large variety of materials and substrates. Each one has it’s own strengths and weaknesses. It’s incredibly important to choose the the correct materials and substrates in order to get visually appealing and long lasting signage for your business. This post will give you the information you need to understand the different substrates available in order to choose the right one for your signage. Before we dive into substrates, it’s important to understand what a substrate is. A substrate is the underlying material that’s used to build a sign face. We won’t be getting into the materials we put on the sign face (like vinyl graphics, ink, and channel letters) you have to overstock to left with costly excess inventory. On the other hand, if you understock, you miss out on sales. . Acrylic Acrylic is a versatile and durable substrate that can be used for indoor or outdoor signage. It is indistinguishable from glass but unlike glass, it can...

Choosing The Best Sign Material For Outdoor Signs

Signage is a brilliant investment for any business. But to make sure you get returns on your investment, you need to consider it from all angles. In this case, it includes paying attention to how it is constructed to make sure that you get signs that are durable and reliable. Read our guide on choosing the best sign material for outdoor signs. We’ll cover everything from selecting a product to additional tips for protecting the boards. What’s the point of outdoor signs? Outdoor signs will play a critical role in the advertising strategy of most brick-n-mortar businesses. They are a fundamental part of the “face” of your brand. These signs are incredibly versatile. You can use them for a variety of purposes and goals, depending on your business and its requirements. Some of the recommended uses for outdoor signs are: To promote your business, products, services, or events Increase brand awareness and recognition To give directions As health and safety signs Attract customers Types of ou...

Three Design Tips for Creating Signage that Stands Out

We live in a fast-paced digital world. It seems to become increasingly challenging to be heard over the noise of competitors. However, when it comes to grabbing people's attention, sometimes a good old-fashioned sign can be a great choice. Especially if you already have the space to display it. So it's important to make sure your sign stands out. We've put together some of the best tips for creating signage that stands out below. 1. Colour The choice of colour plays an important part in grabbing people's attention. Think of examples such as "Coke red" or "McDonalds yellow". Another consideration might be trendy colours. Some business might do well by conveying brand personality through current colours. However, if you already have a company logo and branding which you are using on your signage, it is important these colours work together. 2. Contrast The contrast on your sign will affect the readability and overall effectiveness of your messaging. Ta...